Welcome to New Zealand






New Zealand Tourism


New Zealand Tourism

New Zealand Tourism

The top industry earner for New Zealand is tourism with over 2 million tourists coming into the country every year. New Zealand is touted as a clean and green outdoor playground, with the usual spots being nature regions such as the Tongariro Alpine Crossing and Milford Sound, while the most common tourist activities include whale watching or bungee jumping.

Most of the tourists who arrive in New Zealand enter through the airport in Auckland which managed, in 2004, more than 11 million passengers.


In demand destinations are the Waitomo Caves, Rotorua, Queenstown, and Milford Sound. Several visitors travel over many distances through the nation during their visits, usually employing hired cars or coach lines.


The nation is globally seen as a first class destination for vacations as evidenced by the number of awards it has received such as being selected as the world’s most favorite holiday destination by the Conde Nast Traveler magazine readers (a magazine which specializes in luxury travels) in 2008, even though it slid down to 2nd place in 2009.


It was also listed as the best holiday destination overseas in the 2007 poll of the Daily Telegraph, the UK's most prominent of such polls. Since the beginning of an advertising campaign in 2000 by Tourism New Zealand, there has been a growth of over sixty percent in the number of British citizens arriving in New Zealand.
The nation’s official agency for tourism is Tourism New Zealand. It is continuously promoting the nation as a destination globally. Recent efforts include a seven million NZ dollar China campaign, centering on Shanghai, and collaborating to come up with a Google Earth layer for tourism in New Zealand, the first nation to be given such an honor. Environmental concerns by the public in general over the possible impacts of air travel on the environment may jeopardize the growth of tourism in New Zealand, as nearly all visitors fly a long way to get to New Zealand.


Nevertheless, the data from the Ministry of Tourism predicts a 4 percent yearly growth in the number of visitors in New Zealand, with over 3 million visitors yearly to be arrived at in 2014.

It is still not clear how the carbon neutral policy of New Zealand will impress on tourism in the future.


Several researchers are arguing that the emissions of carbon caused by tourism are much more than normally considered, that their mitigation or offsetting will be very hard, and that this fact poses a grave threat to the nation's major supply of overseas income.


Maybe the best known motto is "Don't leave town until you've seen the country".

Tourism in New Zealand

Nevertheless, because of the absence of competition, transportation fares for a number of local flights can be more expensive than the rates for flights to Australia.



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