New Zealand newspapers’ future is
strong and not likely to follow global trends of
retrenchment, says a new research.
Ian F. Grant, a Wairarapa-based writer and
publisher, stated that the nation's small newspaper
market which is regionally based goes on to make
papers important and the least expensive yet
effective manner to reach consumers.
According to Grant, newspapers must accomplish two
things to keep going: deliver accurate, relevant,
in-depth, and local news, and gain revenue from
He further states that the United Kingdom and the
United States as well as other markets are not up to
There had been several cutbacks in staff, sacrificing
content which is compelling, and the revenue from
advertisements had decreased enormously, due to the
competition from other media (television and radio) as well
as the recession which is really a global problem.
He says that instead of keeping their readers happy,
they are doing their best to keep the people on Wall
Street happy, which translates to their having to
produce a bigger profit.
The revenue of United States newspapers had sharply
dropped and many eminent newspapers confronted
bankruptcy or had folded.
Such is not the case in New Zealand, since the
revenue of newspapers as still more than any other
medium (television and radio) and very few had
folded in recent years, according to Grant.
Although there has been a slight decrease in
readership over the years, it has still managed to
In a 1993 survey, readers over the age of 15 for daily
newspapers was over 1.7 million and by the end of 2008 it
was over 1.6 million.
Even though newspapers in New Zealand had cut back, it had
not been as much less as in the United States, where
cutbacks were three times more, said Grant.
The nation's newspaper quality content and revenue
from advertisements had stayed strong because the
market of the newspaper market is local, small, and
The newspapers of the United States had a much
bigger market with national and local radio,
television, and newspapers vying for content and
The 23 daily New Zealand newspapers supplied local
advertising and local content, which other media
competitions were not able to do, according to
The nation’s small population would create a
challenge for television to flourish as newspapers
If local television had been able to infiltrate several
regions, it would have made it hard for newspapers to last,
In the United States there were several websites vying with
newspapers, unlike in the websites of New Zealand which were
dominated the two important groups of newspapers, Fairfax
Media and APN.
The two companies were owned by Australians and in better
form than those in the United Kingdom and the United States,
Though the newspapers in New Zealand appear to have a good
future with a market structure functioning to their
advantage, Grant observes that newspapers will still go
through a hard time due to the recession. His findings are
mentioned in a book he is authoring, which delves into the
New Zealand newspapers’ history from the 1840s until the